Thu, 14 June 2012
Healthadnet, a leading health ad network, announces a change in its name to Adprime Health as part of its rebranding initiative. The change comes following its recent move to the number one position on comScore's list of online health properties.
Adprime Health, is a division of Adprime Media Inc. which specializes in creating ad networks within specific verticals including health, technology, entertainment, and education. The division's name change creates more alignment with the corporate brand and alludes to broader opportunities across Adprime Media's other ad networks.
"Adprime Health is operated by a distinct team dedicated to making it the most effective and comprehensive online platform in health." says Michael Moon, Adprime Media CEO. "At the same time, it is a part of a bigger picture with Adprime Media. Having several vertical ad networks gives us more insight and reach into specific categories than horizontal networks, but at the same time allows us the versatility to design campaigns that run across multiple categories."
The name change comes shortly after the recent ranking of Adprime Health as the Internet's largest health entity, according to data released by comScore in June 2012. Adprime Health now works with over 600 health relevant websites and reaches over 57 million unique visitors monthly.
Adprime Health's newly extended reach adds to the effectiveness of its current offering of highly targeted, display, video and mobile advertising and creates more value for its clients.
About Adprime Health
Adprime Health is an ad network offering advertisers access to a broad range of health audiences online. We give unparalleled reach across hundreds of quality endemic sites reaching both consumers and health care professionals. Our layered targeting methods allow our clients to deliver ads to the right audience through display, video and mobile. We serve clients in industries such as pharmaceuticals, health-care, fitness, nutrition and more. To learn more visit: http://www.adprimehealth.com
Contacts
Shiney Hahm
212.440.8244
s.hahm@adprimemedia.com